![]() ![]() As one half of a duo that revolutionized hip-hop in the late 80s with Eric B, the mouthpiece behind Paid In Full, Follow The Leader and Don’t Sweat The Technique was about as impeccable a rapper as there was during his rise to worldwide acclaim. Widely regarded as one of hip-hop’s true pioneers, it speaks volumes that in a genre that’s so steeped in conflict, no one takes umbrage with the fact that one of Rakim’s popular aliases is “The God MC”. Here, we find the tragic tale of Rakim’s short-lived affiliation with Aftermath and Dr Dre. On other occasions, what’s seemed like a brightly-lit path to greener pastures morphs into something barren and desolate. I’ve been wearing the prototype every day to work out.From The Game leaving G-Unit and carving out his own legacy to Busta Rhymes and Birdman brokering “a golden moment” for hip-hop when he signed to Cash Money, it’s often been the case that change shouldn’t be averted, but embraced. Each bud has two drivers so it sounds a little louder. They’re earbuds but they wrap around the ear. We’re also doing a headphone with LeBron James called PowerBeats. We’re talking about iPod docks, car stereos and an entire line. I want to get into putting out my own drum sounds and maybe a beat machine. That’s something I want to get into and the headphones were a good start. Why headphones as opposed to, say, a beat-making program? So you might as well hear it the right way. These guys aren’t thinking about sound when they build these computers and the majority of people are listening to music on computers. ![]() We’re trying to improve the sound in computers and laptops. You also have a laptop complement to the headphones, correct? But like I said, nobody is going to be able to beat us at this game. I’m not trying to knock anybody’s hustle. It’ a compliment on the one hand but on the other hand it’s like “Yo, this is my thing here. Nobody’s gonna be able to compete with us as far as headphones.ĭiddy has Diddybeats and Lady Gaga has Heartbeats-both of which you helped set up-then Jay-Z’s Roc Nation has a headphone deal with Skull Candy, which also did a line with Snoop. We got ‘em beat because guys that actually make music get the sound on these. I feel like hands down we got ’em beat as far as style and fashion goes and as far as the sound. I got to do a side-by-side comparison between the Beats and Bose. We were tweaking it the entire time ‘til we got the sound exactly the way we want it. It took like two years to put this together. We designed this thing from the ground up. It’s not something I just put my name on. What’s it like having your own brand of headphones?ĭr. VIBE: You were dismantling component systems as a kid. Sit back, relax and strap on your seatbelt. A mini-vacation with his wife of 14 years, Nicole, and the news that Eminem’s Recovery has debuted with more than 700,000 copies sold have the Aftermath CEO “feeling better than most days.”Īn unfinished leak of the Jay-Z collab “Under Pressure” has lived up to its namesake, and the man who once rhymed “fuck rap, you can have it back” knows that it’s time to make his impression felt again. On an unseasonably cold June day in Santa Monica, he’s dressed in a long-sleeved white T-shirt and jeans, and his 215 pounds of muscle have him looking more like a superhero than a record producer. Several days after being honored at the 2010 ASCAP Rhythm & Soul Music Awards by his artist and friend Eminem, a smile is etched across Dr. Dre album since President Clinton was in office. “He’s changed music twice already.” But that is small consolation for folks who haven’t had a new Dr. “You can’t rush Dre,” says fellow N.W.A alum Ice Cube. Dre headphones are reportedly up to a million units sold, with estimated revenues of $50 million in the fourth quarter of 2009 alone), his fans have had their loyalty tested time and again. ![]() Between rumors, missed release dates and side projects (Beats By Dr. Andre Young-a founding member of N.W.A and the sonic mastermind who introduced the world to Snoop Doggy Dogg, Eminem, 50 Cent and The Game-has never done things the usual way. ![]()
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